Blar i NHH Brage på forfatter "Schulte-Brüggemann, Paul"
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Service innovation, customer-perception & loyalty: an experiment how does customer-perceived service innovation affect customer loyalty?
Schulte-Brüggemann, Paul; Streit, Yvonne (Master thesis, 2018)Over the past years, due to an ever-accelerating progress of innovation, service innovation has become a highly relevant research topic. Nonetheless, most research focuses on innovation from a firm perspective. Consequently, ...